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This site joewein.com states the following, "Excited to be working on a series for Brave New Films." Our analyzers observed that the webpage stated " Filming in prisons and shipyards in WA and interviewing some incredibly interesting people." The Website also stated " Joe Wein is an American screenwriter, film director, producer, and designer. He is best known as the screenwriter for the for the comedy film Scorched and for the award-winning short film Goldfish, which he also directed. Take a look at some films, music videos, commercials, and viral videos." The website's header had Joe Wein as the most important keyword. It was followed by filmmaker, feature films, and viral videos which isn't as highly ranked as Joe Wein. The next words the site used was award winner. Short Films was also included but could not be understood by search engines.